New Media: Friend or Foe?

Huge media corporations now have new media technologies nipping at their heels. These low-cost marketing tools such as blogging, webcasting and podcasting are a vastly popular medium used by smaller companies in a wide range of industries. Paul Gillin, an expert in new media believes that if these large media corporations don’t jump on the bandwagon, they risk being left behind.

Tags: Webcast, The New Influencers, Podcast, Paul Gillin, New Media, Blog, 711905